Times Square and Midtown Sites & Bites


Explore the very center of New York City with our expert local guides. See famous sights and get the inside scoop on places like Times Square, Rockefeller Center, and Grand Central Terminal. Along the way, our guides introduce you to our favorite local food shops for pizza, coffee, pastries, and more. You’ll know all the great spots to eat and won’t be stuck eating at chain restaurants with all the other tourists after this NYC food tour!

New York City Icons Tour Highlights

  • See famous landmarks like Grand Central Terminal, Times Square, Rockefeller Center, and more!
  • Discover hidden local food spots, retail shops, and a quiet oasis in the world’s busiest neighborhood
  • Get insider tips on how to navigate Times Square, avoid scams, and get great deals on theater tickets
  • Taste delicious food made by local culinary artisans
  • Get the local scoop on New York City’s most famous neighborhood and inside info on the most famous sights in the city

Inclusions: Local English-speaking tour guide, and food samples.

Exclusions: Additional food and drink, souvenirs and items of a personal nature, and tips and gratuities for the guide.

Schedule details

  • Duration: 3 hours
  • Meeting point: The clock in the center of the main concourse at Grand Central Terminal, 89 East 42nd Street
  • Starting time: 2.00 PM
  • Ending point: 328 West 45th Street
  • Chevron down Full Itinerary
  • Midtown Manhattan is at the center of it all with Times Square, Rockefeller Center, Grand Central Terminal, and more. This is the neighborhood you think of when you think of New York City. Explore the neighborhood with our expert guides from Urban Adventures who give you the inside scoop on all the major sights.

    Learn everything about Times Square from its beginnings as a way station along old colonial roads to its brilliant neon and theatrical present. See beautiful Rockefeller Center, its iconic skating rink, and amazing art work. You also visit Grand Central Terminal, one of the busiest and most beautiful train stations in the world. And along the way we feed you, too!

    Your guide takes you into some of their favorite places to eat in the neighborhood, where you sample and snack your way through the afternoon on delicious foods from small local shops. Tastes can include iconic pizza, gourmet coffee, and dishes that highlight New York City’s vibrant food culture. Many of the places we take you are really hidden away and while most visitors to New York City are stuck going to chain restaurants and Starbucks, the guests on our tour get a real taste of New York City while seeing some of the world’s most famous buildings, theaters, and avenues.

    Our NYC tour starts in Grand Central Terminal, the most historic transportation hub in the USA. We explore the massive building and its incredible architecture, and learn where you can grab some local NY State food and drink. You even take a hidden passage out to the street to avoid the crowds at the entrance — talk about a true secret insider’s tip!

    Afterwards, we head out through the skyscrapers of Midtown where you uncover some shortcuts, tunnels, and a few hyper-local spots for dining and shopping — places you definitely would have never found on your own! The neighborhood might be filled with tourists and chain restaurants, but we’re here to help you discover the hidden local faves!

    Of course, no tour of Midtown would be complete without seeing the bright lights of Broadway. Picture it: You’re standing right in the center of Times Square surrounded by flashing billboards, giant TV screens, and dozens of Broadway theaters, right in the midst of it all. Pretty epic feeling, right? While you’re soaking it all in, learn about the evolution of Broadway and how theater transformed Times Square from the middle of nowhere to one of the most famous destinations in the world. We also point out the hidden façades, history, and Broadway stories you might not have otherwise discovered.  Plus, we share our tips for snagging discount theater tickets and tell you about our favorite shows, as well as where to catch great off-Broadway shows.

    Finally, we end our tour with a classic tasting of the best slice of New York pizza in the neighborhood and a visit to one of our favorite local markets for dessert. By the end of this tour, you’ll have some amazing photos in front of iconic buildings and landmarks, an insider’s local knowledge of the food and drinks scene, and the scoop on where to get discount theater tickets and catch great shows around the city.

    Additional information

    Inclusions: Local English-speaking tour guide and food samples.

    Exclusions: Additional food and drink, souvenirs and items of a personal nature, and tips and gratuities for the guide.

    Dress standard: Please wear casual clothes appropriate for the weather, and comfortable walking shoes.

    Your Trip: For your Urban Adventure you will be in a small group of a maximum of 12 people.

    Confirmation of booking: If you have your voucher, your booking is confirmed. We’ll see you at the start point.  Get in touch if you have any concerns or require more information via the email address or phone number (business hours only) on your voucher.

    Child Policy: This is a child-friendly tour. Children between the ages of six and 11 inclusively are permitted on this tour at the rate listed above. Please select ‘child’ above when booking. Children under the age of six are permitted to join this tour free of charge. Please inform us at the time of booking if you’ll be bringing a child under the age of six. You can do so in the special request box on the checkout page.

    Local contact

    Office phone number: +1 (347) 878-8444
    Email address: [email protected]

  • Chevron down Reviews
  • Ms. Mackenzie G. from USA traveled on 06 Mar 2018:

    Jenny was an excellent tour guide on what turned out to be a very blistery and cold day. My husband and I greatly enjoyed our tour and getting to know less-well traveled parts of the city.

    Ms. Samantha V. from Bermuda traveled on 11 Nov 2017:

    Jenny was an amazing tourguide. I have taken tours all over the world and this was by far the best that i have been on. The pace was perfect, information was just enough and the food spots that were choosen were excellent. We were the the only ones on the tour that day so Jenny took the time to get to know us and ended our tour with the perfect spot to find amazing doughnuts!! I would recommend this tour to everyone who loves food .

    Mrs. Karen K. from USA traveled on 26 Aug 2017:

    Brian was phenomenal !!!!!

    Ms. Tina P. from USA traveled on 02 May 2017:

    A great way to eat lots of tasty food and learn about the spirit of Midtown.

    Mr. Donna D. from Canada traveled on 07 Mar 2017:

    Placed a comment on Travelocity

    Mr. Dennis W. from USA traveled on 17 Jun 2016:

    Allison was enthusiastic and we really appreciated her knowledge of the food scene.